4 Million Euros in 5 Days, with Elm and Drupal

After almost one year, and that $1.6M for a single item we had a couple more (big) sales that are worth talking about.

If you expect this to be a pat on the shoulder kind of post, where I’m talking about some hyped tech stack, sprinkled with the words “you can just”, and “simply” - while describing some incredible success, I can assure you it is not that.

It is, however, also not a “we have completely failed” self reflection.

Like every good story, it’s somewhere in the middle.

The Exciting World of Stamps

Many years ago, when Brice and me founded Gizra, we decided “No gambling, and no porn.” It’s our “Do no evil” equivalent. Along all the life of Gizra we always had at least one entrepreneurial project going on in different fields and areas. On all of them we just lost money. I’m not saying it necessarily as a bad thing - one needs to know how to lose money; but obviously it would be hard to tell it as a good thing.

Even in the beginning days, we knew something that we know also now - as a service provider there’s a very clear glass ceiling. Take the number of developers you have, multiple by your hourly rate, number of working hours, and that’s your your optimal revenue. Reduce at least 15% (and probably way more, unless you are very minded about efficiency) and now you have a realistic revenue. Building websites is a tough market, and it’s never getting easy - but it pays the salaries and all things considered, I think it’s worth it.

While we are blessed with some really fancy clients, and we are already established in the international Drupal & Elm market, we wanted to have a product. I tend to joke that I already know all the pain points of being a service provider, so it’s about time I know also the ones of having a product.

Five years ago Yoav entered our door with the idea of CircuitAuction - a system for auction houses (the “going once… going twice…” type). Yoav was born to a family of stamps collectors and was also a Drupaler. He knew building the system he dreamed of was above his pay grade, so he contacted us.

Boy, did we suck. Not just Gizra. Also Yoav. There was a really good division between us in terms of suckiness. If you think I’m harsh with myself, picture yourself five years ago, and tell yourself what you think of past you.

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